Italy: Home of the Best Luxury Cars

| August 16, 2013 | 0 Comments

Lancia_Lambda_1923 Photo by Lars-Göran Lindgren Sweden
When you speak of luxury sports cars, the ones that come to mind are usually the Ferrari, the Lamborghini and Maserati. This association is proof enough that Italy is unquestionably one of the most well-known producers of luxury cars. Though Italy has not been in the top 20 in terms of car production in the past few years, it still has a reputation for manufacturing some of the world’s most stylish and iconic cars.

As far back as the late 1800’s, several Italian-owned companies have started to produce automobiles. However, during crises such as World War I and II as well as the crisis of the 70’s, these smaller brands either closed down or were bought by other companies. Foreign companies from neighboring countries were more than glad to take over some of the bankrupt Italian manufacturers. One steadfast company, the Fiat Group, was able to withstand the economic crises. It steadily held its ground, and eventually flourished by buying shares in other companies, both Italian and foreign.

The Fiat Group’s dominance in the Italian automotive industry has also extended internationally. It currently holds the 8th spot in the world’s top vehicle manufacturing groups. As a huge force in the automotive industry, Fiat has acquired other brands such as the Alfa Romeo and the luxurious Maserati, as well as owning 90% of the shares for Ferrari and 61.8% of Chrysler. Fiat’s acquisition of several manufacturing companies has allowed it to produce a broad range of automobiles, from light commercial vehicles such as the Fiat 500 to exotic supercars such as the Ferrari 250 GTO.

Of course, Italy’s most famous car brand is undoubtedly the Ferrari. It was Enzo Ferrari who founded the Scuderia Ferrari Grand Prix motor racing team, and subsequently the Ferrari automobile brand. What started out as a racecar eventually made its way into the supercar market after the war when the Fiat Group decided to take a 50% stake in Ferrari. With more funds for new models, the Ferrari eventually released its most famous model, the Ferrari F40.

What is it that makes Italian cars so desirable? For most, it’s the sleek design combined with unquestionable power. Due to their constant presence in racing events, Ferrari’s, Lamborghini’s and Maserati’s have a reputation for speed and power. It’s no mere coincidence that numerous Formula One drivers have become champions while driving a Ferrari. In terms of style, Italy has always been known for its love of aesthetics. Industrial design firms such as Pininfarina have conceptualized and perfected numerous designs for Ferrari’s and Maserati’s. It was also the design of the Lamborghini Miura which skyrocketed Lamborghini’s name to the list of expensive luxury cars.

Italy has marked the world of automobiles with its luxury cars. Unlike other companies which specialize in cars made for daily activities such as work and school, Italy’s cars are works of art due to their limited number and expensive price tags. They are seen all over the media, being driven by handsome bachelors surrounded by beautiful models. Italian cars have now become a symbol for wealth, and Italy’s automotive industry has turned car manufacturing into an art form.

Category: Italian

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